Take Winter By Storm!

It's time to Take Winter By Storm!

Nobody ever regretted being prepared for an emergency. On the other hand, the woulda, coulda, shoulda's are likely a familiar feeling for most of us when a storm hits or disaster strikes and we're left wondering why we didn't get ready when we had a chance.

Take Winter By Storm is a joint effort of PSE, the City of Seattle, King County and State Farm Insurance to spread the word that stormy weather is coming our way -- and getting ready is a wise move to keep you and your family safe.

The campaign involves both TV and radio commercials, as well as a website and tweets by WinterByStorm on Twitter and a page on Facebook.

Truth be told, I had a great time making the TV commercials, and incredibly enough we managed to shoot all the spots (flooding, Green River Valley flooding, clearing drains, generator safety, emergency kits and staying off the road in snowy weather) in one busy day.

Getting ready is fairly easy, but it is something to do now, and not in the middle of the next snowstorm, windstorm, earthquake, plague of locusts or whatever comes to your neighborhood. Emergency kits can be purchased (often with in a handy backpack) or put together yourself. The Take Winter By Storm website has a checklist that makes for an easy guide for what to have and how much of various supplies you'll need. The site also has ideas on planning, such as having a family contact and rendezvous point. Let's all get ready, and then breathe a little easier this winter knowing we're prepared.